What can a professional logo do for your business?
- A logo can differentiate you from the competition.
- Memorable logos help you get recognized more easily.
- Logos promote brand loyalty.
- Unique logos draw in prospective customers.

The Science of Logo Design
Why get Experts Involved in Your Logo Design?
Deciding on a logo is like picking your own name – harder than you think. Many design aspects play into the effectiveness and memorability of a logo. Just because a design is good-looking doesn’t mean it will convey intended messages like reliability, power, nature, family, or professionalism.
If a logo isn’t easily identifiable, it’s not doing its job. You want customers to recognize your logo without even having to read the company’s name. An ideal logo design is industry relevant, simple, and evokes the appropriate emotions. We incorporate minimalist logo design for most of our clients because it makes logos more memorable and pleasant. A logo design agency like us will ensure an eye-catching, memorable logo!
Our Logo Design Services
Crafting Logos, Creating Legacies – Your Success Starts Here.
Wordmark Logos
Wordmark logos consist of the company name or a specific word rendered in a unique and stylized font. These logos rely on typography to create a distinctive and memorable brand identity. Suitable for businesses with a short and memorable name, or when the company wants to emphasize the textual aspect of their brand.
Iconic/Symbolic Logos
Iconic or symbolic logos use a recognizable and unique symbol or icon to represent the brand. The symbol is often abstract and can convey the essence of the brand without the need for accompanying text. Ideal for brands aiming for a strong visual identity that can be easily recognized even without the company name. Effective for global recognition.
Mascot Logos
Mascot logos feature a character or figure as the central element, representing the brand's personality and values. These logos are often friendly, approachable, and can create a strong emotional connection with the audience. Popular among sports teams, food brands, and businesses targeting a specific demographic. Mascots add a human or relatable touch to the brand.
Combination Mark Logos
Combination mark logos integrate both text and a symbol/icon, providing flexibility in how the brand is represented. The text and symbol can be used together or separately, offering versatility in different marketing contexts. Suitable for brands that want a balanced approach, leveraging both a distinctive symbol and a memorable company name.
Abstract Logos
Abstract logos use non-representational shapes, forms, and colors to create a unique and artistic representation of the brand. These logos often evoke emotions and allow for creative interpretation. Ideal for companies that want a modern and artistic identity. Abstract logos can be versatile and work well across various mediums, providing a sense of innovation.
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Why Choose BrandsBe as your Logo Design Agency?
- We understand the psychology of logo design
- We can provide logo variations adjustments
- We know what works and what doesn’t
- We can portray company values with simple imagery
- Our logos are not only visually striking but also scalable and versatile
Logo Design Service FAQs
Small businesses and startups should spend $100-$500 on a quality logo. Larger companies with higher budgets can spend thousands (up to $100,000) on a logo re-design that they consider fundamental to the firm’s success.
Logo design is the process of creating a visual brandmark for a company. A logo is a symbol, image, slogan, or combination of the three that encompasses what the company stands for. Logos should be unique, recognizable, and visually appealing.
Logos are a vital piece of the marketing strategy because they:
- Grab the attention of consumers
- Make your brand easily recognizable
- Communicate company values
- Can be placed on products and other marketing tools
- Strengthen the brand
The logo design process takes 1-3 weeks on average, but varies depending on the client’s requests. Spending too little time in the creative process will yield an ordinary logo that will not likely stand the test of time. Allow ample time for multiple sets of eyes to assess the design aspects and flexibility of the logo.
- Versatility: A logo will be placed on clothing, ads, emails, pens – you name it. It will appear in different sizes and colors (think billboard vs. business card) and has to be flexible enough to look good on all these platforms.
- Simplicity: Simplicity ensures that your logo can be recognized quickly and easily no matter what medium it’s displayed on. It should deliver your message without being overly elaborate and allow for tweaks without losing it’s distinguishment.
- Timeless: Logos need to be enduring and avoid trends in order to last long enough to establish loyalty. As trends lose popularity, your logo will too. Design a logo strong enough to last at least 10 years without any major changes.
- Appropriate: Every color, shape, and word in a logo communicates a message to consumers. It should attract the proper audience and evoke the feelings that you want your brand to mirror. Is your logo appropriate in its feeling?
- Memorable: The importance of simplicity is that it makes a logo easily recognizable. Ideally, consumers should be able to draw your logo if you ask them to. Keep your logo simple and relevant to the nature of the business.